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6 TYPES OF DIGITAL AFFORDANCE THAT IMPACT YOUR UX

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Affordance is a term originally coined by a psychologist, J.J. Gibson, in the 1970s. He defined it as the relationship between an environment and an actor. Today, affordance extends beyond behavioral or cognitive psychology and into the design of digital interfaces. Understanding affordance will allow you to better understand product and interfaces design, in turn, making you a much better designer.

What is affordance?

A situation where an object

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