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The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of users of the Big Six social networks (Facebook, Twitter, LinkedIn, Instagram, Google+, and Pinterest) exceeds 2.4 billion people. The largest of which, Facebook, would be the second most populous country on the planet, after China.
As a strategy, engaging and winning customers on social networks is often incorrectly described as
These days, the bulk of the traffic to websites originates from devices other than desktop…